Hi there! I’m Janelle.

I love throwing frisbees, making travel notes, and testing my car’s acoustics with a power ballad. Toronto is the place I call home.

Since 2022, I’ve been designing with a simple motto: Make it work in the simplest way possible, then make it sing.

Most of my work lives in consumer products, like checkout flows, account dashboards, and customer support experiences. I’ve also dabbled in B2B and enterprise software. Whatever it may be, I bring systems thinking and service design to connect what people see with the processes that make it real. Once the mechanics are right, I layer in that

je ne sais quoi — the human touch that makes people feel something.

Before design, I lived in Excel spreadsheets, investigating whether businesses were telling the truth when they claimed things like “we made $1B dollars!” to their shareholders. Spoiler alert: it wasn’t for me. But no ragrets.

Now I’m fully immersed in the messy, beautiful world of design, crafting experiences that make the digital a little more human, one pixel (and occasional prompt) at a time.

If you’d like to hear more about me, I’d love to chat.